The bMighty ANTenna
News From Around The Web

SMB Ad Spending Stays Strong: Report

Wednesday, August 20, 2008
By bMighty.com Staff

Despite the economic climate, 81 percent of SMBs say they will spend as much as or more on advertising in the coming year, according to a new report.
Local Commerce Monitor, an annual study of SMBs' advertising plans from the Kelsey Group, found 47 percent of the 300 SMBs surveyed expect to maintain their spending on advertising during the next 12 months, while 34 percent say they'll increase their spending; 9 percent said they plan to decrease ad spending. Respondents also plan to spend a little more than 28 percent of their entire ad budget online in the next year -- up 3 percent from what they spent in the previous 12 months.

Contributing to that increase is better campaign performance and ROI data, cited by nearly one-third of SMBs. With paid search, specifically, 27 percent of respondents who had purchased search ads in the past 12 months say the ROI was either "extraordinary" (more than 20 times their spending) or "excellent" (between 10 to 20 times their spending).

In addition, 30 percent of surveyed SMBS say they will add links or place ads on social sites or blogs in the next 12 months.

The Local Commerce Monitor, an annual study of SMBs' advertising plans from the Kelsey Group, found 47 percent of the 300 SMBs surveyed expect to maintain their spending on advertising during the next 12 months, while 34 percent say they'll increase their spending; 9 percent said they plan to decrease ad spending. Respondents also plan to spend a little more than 28 percent of their entire ad budget online in the next year -- up 3 percent from what they spent in the previous 12 months.

In addition, 30 percent of surveyed SMBS say they will add links or place ads on social sites or blogs in the next 12 months.

Source(s): Online Media Daily

This is a public forum. CMP Media and its affiliates are not responsible for and do not control what is posted herein. CMP Media makes no warranties or guarantees concerning any advice dispensed by its staff members or readers.

Community standards in this comment area do not permit hate language, excessive profanity, or other patently offensive language. Please be aware that all information posted to this comment area becomes the property of CMP Media LLC and may be edited and republished in print or electronic format as outlined in CMP Media's Terms of Service.

Important Note: This comment area is NOT intended for commercial messages or solicitations of business.

Research & Downloads

Browse by Category

Imaging How-To Center

Document imaging basics, plus how to select a solution

FREE Technology Services Locator!

Search our database of 200,000 solution- provider locations by business activity, technology, vertical market, and customer size. Find a technology partner NOW.