The bMighty Blog -- Sales/Marketing

Don't Just Sell Your Company With Video, Sells Ads Too

Posted by Benjamin Tomkins Tuesday, Jun 10, 2008, 01:02 PM ET

Smart business leaders are always on the hunt for new ways to monetize assets. Now, there's an easy way to capture revenue from company-produced video -- that can be your advertising spots, your training sessions, heck even your elevator pitch.

The new, easy way to monetize that video looks oddly like a time-tested model: online advertising. YouTube has announced that it will split ad revenues with content creators for video advertising. Now before you cancel a slew of VC pitch meetings and turn down calls from angel investors, realize that part of the motivation for this program is Google inability to work its usual revenue magic with YouTube. According to AdAge, monetizing YouTube is the search leader's #1 goal for 2008, but the splashiest acquisition -- so far -- engineered by the Brin, Page, Schmidt troika has contributed barely more than 1 percent of Google's total revenue. But then again, if video is Google's #1 priority and you're creating video anyway, what have you got to lose?

Consider also that the online advertising is slowing, but even in there Google's search advertising continues to perform -- so maybe that's irrelevant.

Monetizing video you're already producing is well and good, but this is -- at best -- an ad-on revenue stream for smaller businesses. The big fish here is access to funding. On that front, small and midsize companies are at a distinct disadvantage. According to Richard Singer, CEO of RaiseCapital.com, only 13 percent of smaller businesses have access to multiple funding sources (though they generate 50 percent of national GDP). That puts these business in a vulnerable position and makes programs like TechCrunch and Vator.tv's elevator pitch outlets more important than ever.

And if you manage to sell some advertising along the way...even better.


Company Size: 1-49 | Entrepreneurs | Sales/Marketing




This is a public forum. CMP Media and its affiliates are not responsible for and do not control what is posted herein. CMP Media makes no warranties or guarantees concerning any advice dispensed by its staff members or readers.

Community standards in this comment area do not permit hate language, excessive profanity, or other patently offensive language. Please be aware that all information posted to this comment area becomes the property of CMP Media LLC and may be edited and republished in print or electronic format as outlined in CMP Media's Terms of Service.

Important Note: This comment area is NOT intended for commercial messages or solicitations of business.


Spotlight on Solutions
(Sponsored By Cisco)


Explore the bMighty Blog
Most Recent Posts
bMighty Blog Topics
     
bMighty Bloggers
bMighty Blog Roll



Browse by Category
Imaging How-To Center

Document imaging basics, plus how to select a solution

go

FREE Technology Services Locator!

Search our database of 200,000 solution- provider locations by business activity, technology, vertical market, and customer size. Find a technology partner NOW.

go

Tech Term of the Day: Virtual DOS Machine

TechEncyclopedia gives you the meaning of today's word, plus more than 20,000 additional IT terms and definitions.


InformationWeek Business Technology Network
InformationWeekInformationWeek 500InformationWeek 500 ConferenceInformationWeek AnalyticsInformationWeek CIO
InformationWeek EventsInformationWeek ReportsInformationWeek MagazinebMightyByte and SwitchDark Reading
Digital LibraryIntelligent EnterpriseInternet EvolutionNetwork ComputingNo Jitter
space
Techweb Events Network
InteropVoiceConWeb 2.0 ExpoWeb 2.0 SummitEnterprise 2.0 ConferenceMobile Business ExpoSoftware ConferenceCSI - Computer Security Institute
Black HatGTECEnergy CampMashup CampStartup Camp
space
Light Reading Communications Network
Light ReadingLight Reading EuropeUnstrungLight Reading's Cable Digital NewsConstantinopleInternet Evolution
Heavy ReadingLight Reading Live!Light Reading InsiderEthernet ExpoOptical ExpoTeleco TVTower Technology Summit
space
Financial Technology Network
Advanced TradingBank Systems & TechnologyInsurance & TechnologyWall Street & TechnologyAccelerating Wall StreetBank Systems & Technology Executive SummitBuyside Trading SummitInsurance & Technology Executive Summit
space
Microsoft Technology Network
MSDN MagazineTechNetThe Architecture Journal
space