The bMighty Blog -- Apple

Say Hello to MobileMe, Goodbye to .MAC

Posted by Alan Zeichick Monday, Jun 9, 2008, 04:22 PM ET

Apple is upgrading and rebranding its .MAC service to be much more robust and business-friendly, with features that make it like Microsoft Exchange/Outlook, and other features that make like it like Google's GMail service.

In fact, Apple is calling the MobileMe service, which replaces .MAC, "Exchange for the rest of us."

As Apple says,

Maybe you have a computer at home, one at work, and an iPhone or iPod touch. And it can be hard to keep them all up to date. But now there’s MobileMe. Wherever you are, your iPhone, iPod touch, Mac, and PC is always current and always in sync. And with a suite of elegant new web applications, you can access your data from anywhere.

MobileMe stores all your email, contacts, and calendars on a secure online server — or “cloud” — and pushes them down to your iPhone, iPod touch, Mac, and PC. When you make a change on one device, the cloud updates the others. Push happens automatically, instantly, and continuously. You don’t have to wait for it or remember to do anything — such as docking your iPhone and syncing manually — to stay up to date.

Do everything you need to do on every device you own. MobileMe works with Mail, Address Book, and iCal on a Mac; Microsoft Outlook on a PC with Windows XP or Vista; and the built-in applications on your iPhone or iPod touch.

Check your email, change your calendar, edit your contacts, and more at me.com. Accessible anywhere, me.com is an ad-free suite of web applications — Mail, Contacts, Calendar, Gallery, and iDisk — that are elegant and easy to use. You can drag and drop, click and drag, use keyboard shortcuts, and even switch between applications with a single click. Me.com is such a great web experience, it seems as if you’re using desktop software.

The service will be priced just like .MAC, at $99/year. It's expected to phase in in the mid-July timeframe.

It's obviously too soon to go into more details about MobileMe; we'll advise when we know more!

Apple | Cloud Computing

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