ANTenna Blog -- Mobile

The sprawling operations of large enterprises make mobile broadband appealing and big organizations have the deep IT resources to support robust mobile services. Yet, it's small and midsize businesses that are the early adopters.

According to the findings of study from ABI research, small and midsize companies are ahead of large enterprises in adopting mobile broadband and cellular modems. The online survey polled 750 mobile business users. The 56-page report is available for purchase in PDF format.

Commenting on the survey findings, ABI principal analyst Dan Shey noted the familiarity with data access and ease of purchase as key drivers. "The survey data demonstrate that mobile broadband reaches across all sizes of company with greater adoption in small and medium businesses," he said. "Our research identifies two key drivers: first, all businesses are familiar with data access from a PC, and laptops and mobile broadband simply make this access portable. Second, there is no distribution favoritism towards business customers. Mobile broadband can be purchased from big box electronics and operator retail stores."

Furthermore, he adds that "The mobile broadband market is nascent, with many early adopters; this limits many segmentation effects. The significance of mobile broadband is that it adds complexity to the use and purchase of all mobile services. But even mobile broadband will see complexity through different device purchasing patterns by customer segments, ranging from USB modems through laptops to UMPCs and MIDs, and 3G handsets."

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